I’ve just reviewed this book for PM (Professional Marketing) magazine and the article will appear shortly here http://www.pmforum.co.uk/magazine/ The book provides a good, solid introduction to the art of crafting and delivering a great presentation. It introduces three steps early: 1. Profile your audience 2. Structure and shape your message Read More
To support the training in the “Helping fee-earners prepare the perfect pitch” session I present for PM Forum http://www.pmforum.co.uk/training/ (the next scheduled session is on 6th Feb), I regularly review trends and developments in pitching in the professions. Using information reported The Lawyer magazine, here are my observations on the Read More
At the start of 2013 I identified two main themes for my consultancy (and content strategy) – pricing and project management. They are, of course, linked. Earlier in the year I did some research into the pricing of family law services and have been interested to see that lots of Read More
Back in April 2010, I was rather complimentary about Basil’s book which provided an overall model of business development for those in smaller consultancies in the architecture and construction industry http://kimtasso.com/architecture-and-construction-marketing-and-selling-professional-services His latest book “Creating winning bids” is a quick and easy read over 110 pages and covers the following: Read More
A week ago, we ran another of the PM Forum’s “Helping fee-earners prepare the perfect pitch” sessions which was hosted by reputation management consultants Regester Larkin. Here are some of the main issues arising. Pitch challenges The delegates had a variety of challenges that they wanted to address but the Read More
