Pitches

BDO strategy, Price Bailey time sheets, knowledge management and client expectations:Accountancy Age Best Practice Conference 2012

This year, the conference took place at the lovely St Ermin’s hotel in Victoria on one of those rare days of sunshine. I was surprised that the numbers appeared considerably down from last year http://kimtasso.com/accountancy-age-best-practice-conference-june-2011 Creating an award winning firm – Jeremy Newman, BDO After a brief introduction by Peter Read More

Legal Review at British Land

In a January issue of The Lawyer (16th January 2012), there was an article about how the relatively new FD (Lucinda Bell – daughter of a former BL CEO – was formerly head of tax) was given the brief to review relationships with outside law firms. It seems that a Read More

2013-08-06T17:06:48+01:00February 14, 2012|Kim's Blog, Lawyers, Property|

Integrated marketing systems (Web, CRM, ERM etc) – Hubbard One

As a marketing consultant, I like to keep to date with the developments in systems available to marketers and their firms and so I spent some time with the folk at Thomson Reuters to see what is on offer with Hubbard One which is used by a significant number of Read More

2013-08-01T13:15:32+01:00October 21, 2011|Kim's Blog, Lawyers, Marketing, Relationship Management, Selling, Web Sites|

Joined up marketing and selling with value propositions

I recently did some work with a professional firm on value propositions. And whilst I cannot share the detail of that work I thought it was worth highlighting a few key points about the importance of the poorly understood (or applied) concept of value propositions. Definitions There are numerous definitions Read More

Winning tenders with procurement

Huthwaite International is acknowledged as some of the leading experts on selling (based on psychologist Neil Rackham’s work on SPIN selling) so it was with interest that I watched a video recently with highlights of their recent conference on “Winning tenders with procurement” where there is a high involvement from Read More

2013-09-08T19:10:42+01:00May 9, 2011|Kim's Blog, Selling, Statistics and trends|
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