Selling legal services with storytelling

Posted on: September 27, 2017 selling legal services with storytelling

I recently ran some workshops for lawyers on selling legal services with storytelling. It was to help them to appreciate the value of a more personal and emotional narrative in conversations with clients – whether in the written or spoken word. It is uncomfortable pushing information out to people – much better to pull in […]

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Presentation skills – Preparing the content and delivery

Posted on: May 19, 2017 Presentation skills Pitch presentations

Whether part of sales or pitching training or for standalone presentations for seminars and conferences I conduct many in-house training sessions on presentation skills. Yesterday, I delivered a training session on pitching for the PM Forum (http://www.pmforum.co.uk/training.aspx)  and there was a request for general presentation skills guidance during that course. So this post summarises the […]

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Book review: TED Talks – The official TED guide to public speaking by Chris Anderson (Presentation skills)

Posted on: October 25, 2016 Presentation skills - TED Talks by Chris Anderson

TED’s mission is to nurture the spread of powerful ideas. Anyone who has seen a TED talk knows that they are expert, entertaining, often emotional and always compelling. And never more than 18 minutes. So while many business presentations might not be suitable for the full TED treatment, there must be lots to learn from […]

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Selling – The vital role of research in the pitch process

Posted on: October 14, 2016 Research in the pitch process

At a recent PM Forum training session “Helping your fee-earners prepare the perfect pitch” (http://www.pmforum.co.uk/training/) we focused on how research is a vital to pitch success – both for marketing and business development professionals to add value to the pitch process and to develop differentiating and compelling value propositions for the client. At the start […]

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Book Review – Persuasive writing (how to harness the power of words) by Peter Frederick

Posted on: January 16, 2016

I review lots of books on persuasive writing (see the list below) to identify those that will prove useful to the lawyers, accountants, surveyors and marketers who attend my writing courses. As the importance of good quality content increases, there is continuing demand for those who can write persuasive copy for a variety of print […]

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