Why do you need a business plan?

Posted on: March 2, 2020 Why do you need a business plan?

Many of the clients I work with in the legal, accountancy, property and other sectors are relatively small but fast-growing businesses with up to 30 owner-managers. It is surprising the number of them that either don’t have a business plan or have a plan that is out-of-date or that doesn’t include all of the right […]

Read More

Proactive Marketing Executive – Eight top tips (Feb 2018)

Posted on: February 27, 2018 Proactive Marketing Executive

Another successful Proactive Marketing Executive training session http://www.pmforum.co.uk/training.aspx took place recently where there were lots of ideas on how to increase your value to your team and firm and progress your career at the same time. Eight top tips for being more proactive Delegates – from legal, accountancy and property firms – identified the following […]

Read More

Marketing planning in a nutshell

Posted on: June 16, 2017 Marketing planning in a nutshell

I provide many public training courses on marketing planning in a nutshell. But questions about marketing planning arise in many other public and in-house training courses on business development, referrer management and social selling. And of course people ask me for a standard marketing plan template. But it’s rarely as simple as filling in a […]

Read More

Growing a surveyors’ practice – Five golden rules? (February 2017)

Posted on: April 18, 2017 Growing a surveyors' practice

In February I presented another of the successful MBL training courses “Managing and marketing a profitable surveyors’ practice” in Dublin, Ireland. It was interesting that the majority of the themes and issues raised during these sessions in the UK were raised at the session – despite the rather different economic and political environment. At the […]

Read More

Referrer management strategies: Plan, target, focus, research, relationship, add value and let go (Manchester, 2016)

Posted on: November 2, 2016 Target - referrer management in professional service firms

Recently in Manchester, I was joined by accountants, lawyers and insolvency practitioners for the MBL  referrer management training workshop on “Developing more work from referrers and intermediaries”. Here are the delegates’ views of the highlights. Plan – Back to basics  Most firms have referrer management programmes and activities – but often these are managed by […]

Read More

Original branding by Matt Playford · A site by Fresh01