How to design a marketing and business development team

Posted on: November 20, 2015

I’m frequently asked to help with the challenge of how to design a marketing and business development team in professional service firms that is fit for the future. I have developed a consultancy methodology for doing so. I recently used it to talk through the process with the director of a large professional services marketing […]

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3 themes from marketing planning – Stepping stones, persuasion and momentum

Posted on: September 25, 2015

Recently I ran another of the popular “marketing planning in a nutshell” training session for PM Forum http://www.pmforum.co.uk/training/ The 18 delegates – from a variety of legal and accountancy firms – selected three of the topics we discussed for a follow up blog: Stepping stones, persuasion and maintaining momentum Stepping Stones It’s obvious that before […]

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Strategy basics – Mintzberg

Posted on: April 5, 2013

I’ve written a fair amount about strategy (see the links below) but I thought it might be worth going back to some basics. So here’s some strategy basics –Mintzberg (who I often talk about in training sessions in the context of emergent strategy). In 1987, he  provided five Ps for approaches to strategy: Plan  This […]

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