Yesterday I facilitated an interactive workshop through the Professional Marketing Forum on cross-selling and referrer management. I promised the delegates – representing a range of legal and accountancy practices – that I would summarise and share the key points arising from the session and the six themes to supplement their Read More
This short (7 minutes) video introduces Transactional Analysis (TA). Business relationships – How the parent, adult, child (PAC) model helps with difficult interactions. (Video script) Hi, I’m Kim Tasso I’d like to share with you today a psychology concept to help you deal with difficult interactions – both in business Read More
This podcast was released in August 2020 by Kiran Kapur of Cambridge Marketing College on soft skills for marketing professionals (Approximate script with links) Introduction Kim Tasso is a fellow of the Chartered Institute of Marketing (CIM) and has worked in marketing – as a director and a consultant – Read More
“Range – How generalists triumph in a specialized world” by David Epstein – provided both great comfort and sparked inspiration on a number of people development initiatives. If you, like me, have sometimes worried that your multiple professions and experiences in numerous industries left you vulnerable to the appeal of Read More
This short (8 minute) video provides an introduction to emotional intelligence (EQ) and empathy. It explains why emotional intelligence is important for personal and business relationships. (Video script - an introduction to emotional intelligence (EQ) and empathy) HI I’m Kim Tasso. In this short video I will introduce you to Read More
