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Book review: Understanding Digital Marketing – Marketing strategies for engaging the digital generation by Damian Ryan Third Edition (Kogan Page)
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Book review: Understanding Digital Marketing – Marketing strategies for engaging the digital generation by Damian Ryan Third Edition (Kogan Page)

Kim's Blog, Marketing, Social Media, Web Sites

Book review: Understanding Digital Marketing – Marketing strategies for engaging the digital generation by Damian Ryan Third Edition (Kogan Page)

I’ve just submitted a review of this book to Professional Marketing magazine - http://www.pmforum.co.uk/magazine/ which will be published in early 2016. I reviewed the original version of "Understanding digital marketing" in June 2011 (see http://kimtasso.com/book-review-understanding-digital-marketing-marketing-strategies-for-engaging-the-digital-generation-damian-ryan-and-calvin-jones/). This third edition, written at the start of 2014 and published in 2015, is a 100 pages Read More

Kim Tasso2015-11-13T11:53:05+00:00November 13, 2015|Kim's Blog, Marketing, Social Media, Web Sites|

Old and new digital marketing qualifications

I am increasingly asked about marketing qualifications, particularly with reference to developing digital skills so I thought I’d do a round-up of the established courses and highlight some new options. Chartered Institute of Marketing There is much material on this web site about the main professional qualifications offered by the Read More

Kim Tasso2013-08-08T17:46:49+01:00June 21, 2012|Kim's Blog, Marketing, Social Media, Web Sites|

Hubspot’s guide on 15 business blogging mistakes

Hubspot is a source of excellent material on most digital marketing topics and this guide is no different – it is available from: http://www.hubspot.com/15-business-blogging-mistakes-and-easy-fixes/ - although there were a couple of the 15 points which appeared to duplicate information. One of the most valuable elements of the ebook is the statistics: Read More

Kim Tasso2013-08-08T16:22:06+01:00June 16, 2012|Accountants, Kim's Blog, Lawyers, Marketing, Property, Selling, Social Media, Statistics and trends, Web Sites|

Search Engine Optimisation – In a nutshell

I don’t know what possessed me. A few months ago I signed up to spend two Saturdays learning about SEO. Why? Because I’m a dedicated marketing professional and felt it was my duty to stay as up to date as possible on the ever-changing world of digital marketing. So here's Read More

Kim Tasso2018-03-02T15:49:32+00:00August 10, 2011|Accountants, Kim's Blog, Lawyers, Marketing, Social Media, Web Sites|

A beginner’s guide to LinkedIn for lawyers, accountants and surveyors

As a result of the White Paper on selling and social media for the professions (see 15th December 2010) and the blogs on why and how to use Twitter in December 2009 several of my clients (including the barristers) have asked for a beginner’s guide to LinkedIn for lawyers, accountants and surveyors as Read More

Kim Tasso2018-01-24T13:28:18+00:00January 25, 2011|Accountants, Kim's Blog, Lawyers, Marketing, Property, Selling, Social Media|