Hubspot’s guide on 15 business blogging mistakes
Posted on: June 16, 2012Hubspot is a source of excellent material on most digital marketing topics and this guide is no different – it is available from: http://www.hubspot.com/15-business-blogging-mistakes-and-easy-fixes/ – although there were a couple of the 15 points which appeared to duplicate information.
One of the most valuable elements of the ebook is the statistics:
- Hubspot research indicates that companies that blog generate 55% more web site visitors, 97% more inbound links and have 434% more indexed pages than companies that don’t blog.
- Businesses that blog at least 20 times a month generate over five times more traffic than those that blog fewer than four times a month and nearly four times more leads than those that don’t blog
- 57% of companies that publish a blog have acquired a customer from a blog-generated lead
I produced the “at a glance” table below to save you time and help you decide whether to download the full document for closer inspection:
Issue | Problems | Fixes |
1. Blog not integrated with web site |
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2. Too much product centric information |
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3. Infrequent or inconsistent posts |
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4. Off-topic content published |
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5. No content variety |
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6. Failing to encourage engagement |
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7. Failing to optimise for search |
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8. Implementing poor blog design |
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9. Rushing blog titles |
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10. Not sourcing content |
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11. Not optimising for lead generation |
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12. Failing to promote content in social media |
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13. Ignoring blog analytics |
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14. Not testing blog elements |
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15. Expecting overnight success |
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Category: Accountants, Kim's Blog, Lawyers, Marketing, Property, Selling, Social Media, Statistics and trends, Web Sites
Tagged: Analytics, blog, Business Development, Copy Writing, Digital Marketing, Digital PR, Inbound Marketing, Marketing, Search Engine Optimisation, SEO, Social Media, Statistics, Technology
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