I travelled into the depths of leafy Kent yesterday to attend the Association of MBAs (AMBA) http://www.mbaworld.com/ spring refresher day at Kent Business School. It looked like a balanced programme – two academics in the morning and two practitioners in the afternoon. Accountability vs. courage in marketing After luring the Read More
As part of my research into what’s happening (and, more importantly, what’s likely to be happening) in the fast moving world of property and real estate marketing, I spoke to Adam Tinworth, a former features editor at Estates Gazette and now a lecturer in digital journalism and a digital strategist Read More
Delighted to see that the May 2014 edition of Professional Marketing magazine http://www.pmforum.co.uk/magazine/index.aspx carried the following review of my fourth book "Rainmakers and Trailblazers - a step by step guide to business development for lawyers" http://kimtasso.com/publications/rainmakers-trailblazers-business-development-lawyers/ "Law firms continually battle with educating their people in the essentials of business development. Attempting Read More
As part of my research into what’s happening (and, more importantly, what’s likely to be happening) in the fast moving world of property and real estate marketing, I spoke to Antony Slumbers who does “adventures in technology and corporate real estate” with initiatives such as Glasnost21 (CRM, sales pipeline and Read More
Here are the key points from a presentation titled “Cross selling – the dream versus the reality” I made yesterday at The Law Society Law Management Section Annual Conference 2014. Thanks to all those folk who took the time to give me some positive feedback afterwards – it was much Read More