Strategic choices

Marketing planning in a nutshell – Selecting a strategy

At last week’s “Marketing planning in a nutshell” workshop by Professional Marketing Forum http://www.pmforum.co.uk/training/ the delegates requested that I write a blog on selecting strategies. The first part of the session focused on the marketing audit – analysing internal and external sources of information in order to identify strengths, weakness, Read More

2016-02-29T21:40:33+00:00February 29, 2016|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Relationship Management, Selling, Strategy|

McKinsey’s “Managing the strategy journey” says spend more time on strategy

An interesting paper from the masters of strategy arrived earlier this month. The essence of their previous argument was that “the only way to set strategy effectively during uncertain times was to bring together, much more frequently, the members of the top team, who were uniquely positioned to surface critical Read More

2024-04-16T21:04:31+01:00August 2, 2012|Kim's Blog, Management Skills, Strategy|
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