At the recent Leeds presentation of the “Managing and marketing a profitable surveyors’ practice” training workshop we discussed leading a surveyor’s practice - leadership in property. Some of the leadership models discussed were considered helpful. We tackled a number of common issues when leading a surveyors’ practice and these are Read More
Here's the latest legal marketing case study. I admit that I’ve admired the marketing communications of Fisher Meredith for some time – particularly the series of small transport posters that appeared regularly at my local train station for many years that seemed to embed their presence in the community and Read More
As a psychologist and a salesperson I was blown away when I first read Cialdini’s great book on the psychology of persuasion (was that really over 10 years ago?). There’s a summary of the six principles below. His work features in many of my influence, persuasive writing and buy-in training Read More
On Monday night the London offices of lawyers Allen & Overy hosted the inaugural award ceremony for “The Laurie Young Global Prize for Thought Leadership 2014”. It was a veritable business hall of fame with participation from such prestigious organisations as Harvard Business Review (HBR), London Business School (LBS), Boston Read More
I was recently asked to lead a workshop on effective delegation. Now lawyers, accountants and surveyors are not silly – they understand that delegation has numerous benefits not least: increased profitability for the firm, a more cost effective solution for clients and development opportunities for junior staff. Professionals are also Read More
