Imagine the situation. You have committed to meet someone to discuss a potentially valuable initiative. It is likely that the person you are meeting has arranged their diary to fit your meeting into their busy schedule. You are very busy with a variety of client and internal projects. Do you Read More
Earlier this week I led the first of a new training session on this topic (Helping fee-earners prepare the perfect pitch) with 18 delegates representing global law firms, medium sized law firms, accountancy practices, economists and actuaries with varied experience of pitching and selling. Initial discussions centred around the challenges. The Read More
I wrote a chapter on this topic for Ark Publication’s “Best Practices in Legal Marketing” which was published last month. The article is written for lawyers in smaller firms who do not have the cash resources of their bigger competitors and provides ideas on how to market smarter rather than Read More
Last week I ran one of these popular training sessions for the PM Forum (http://www.pmforum.co.uk/training/index.aspx). At the outset, I asked the delegates what it was that they wanted to change or achieve. It’s no surprise, but sad nonetheless, that the things that they wanted to change sounded depressingly familiar: To feel as Read More
Last week I spent half a day running the revised training session on time, project and campaign management for young marketers in the professions. We covered a lot of material! As usual, at the end of the session I asked the delegates to let me know what they had found Read More
