Lawyers (compliance, anti-trust, commercial litigation, personal injury) and marketing professionals joined me at a recent MBL workshop on writing . They engaged in writing exercises. And reviewed the copy of professional services firms. They created their own writing checklist – how to plan, write and review. Persuasive writing convinces the Read More
From the offices of our hosts (Thank you firm Boodle Hatfield!) we looked out at the iconic building (nicknames including The Vase, The Boomerang and The Beer Gut). Marketers from law, accountancy, engineering and property firms joined a PM Forum workshop to share ideas on how to improve our writing. Read More
The start of a New Year means new habits right? I have run training sessions on improving personal effectiveness for many years so it was good to find an introductory book that covers the majority of the topics. It also contains a fair amount of positive psychology (which is pretty Read More
This short video (11 minutes) introduces Non-Verbal Communication (NVC) – the basics. (Video script) Hi I’m Kim Tasso There’s scientific evidence that it’s not so much what you say as how you say it. Today we are taking a quick look at Non-Verbal Communication. It’s like a secret language you Read More
A shorter version of this book review: Digital Body Language – How to build trust and connection no matter the distance by Erica Dhawan was published in the Summer 2021 edition of Professional Marketing Magazine which is sent free to members of the Professional Marketing Forum. Overview I was excited Read More
