Trends

Twenty years and counting – The past and future of professional services marketing

The following article appeared in the 20th anniversary edition of Professional Marketing http://www.pmforum.co.uk/ - I've had so many comments about it, the lovely folk at PM said I could reproduce it here: Kim Tasso, a veteran professional services marketer (since 1987), looks back over a quarter century of developments in our Read More

The price of divorce: survey results

At the beginning of February I released a survey into the price of divorce in conjunction with www.onlydads.org and www.onlymums.org The key findings from the research are as follows: 71% of those responding were male 50% had an average gross household income of between £25,000 and £100,000 55% said that the children lived Read More

2013-08-28T13:49:02+01:00March 14, 2013|Kim's Blog, Lawyers, Marketing, Statistics and trends|

Understanding General Counsel – Four recent research reports

There were four research reports to help us understanding General Counsel (in-house lawyers) published recently. Each drew out some surprising findings: Nabarro’s third annual general counsel report (surveying 100 GCs from FTSE listed and large private companies) indicated that 75% were keen to receive further training on influencing. GCs from Kellogg, Misys and Sony Read More

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