Trends

Legal marketing case studies – Digital marketing at The Law Society Law Management Conference 2017

I recently attended The Law Society’s Law Management Section conference (#LMSConf2017 https://events.lawsociety.org.uk/ClientApps/Silverbear.Web.EDMS/public/default.aspx?tabId=37&id=1428&orgId=1&guid=1155d437-8a7a-467d-87cf-2c38cfd6fbe3) There were lots of excellent presentations and this blog (one of three) summarises the information relating to legal marketing case studies. The Law Society At the start of the conference Robert Bourns, President of The Law Society, mentioned Read More

Book Review – The Analytical Marketer – How to transform your marketing organization by Adele Sweetwood

Health warning: This book "The Analytical Marketer – How to transform your marketing organization" by Adele Sweetwood is for serious marketers who are faced with adapting their marketing organisations to embrace the exciting (albeit a little bit scary) transformation being driven by the advances in marketing technology and automation.   This is an Read More

2017-01-09T20:27:27+00:00January 9, 2017|Kim's Blog, Marketing|

The Lawyer Business Leadership Summit – Crystal balls, Change, Connection, CRM and Collaboration. And don’t forget the Millennials.

The end of September marks the annual Business Leadership Summit and Awards from The Lawyer magazine so I was at The Brewery in Chiswell Street bright and early for a day of commercial insights from lawyer business leaders. I was not disappointed.  What is the office for? - The Lawyer Read More

2016-10-08T13:36:28+01:00October 8, 2016|Kim's Blog, Lawyers, Management Skills, Strategy|

The Lawyer UK 200 Workspace report – Law firm use of real estate

During the summer months I spent much of my time visiting the offices of solicitors and barristers around the UK, interviewing JLL’s property agents in the Big Six UK cities and knee-deep in data to produce an article and 20,000 word data-rich, benchmarking report for the second The Lawyer UK Read More

2016-09-19T09:34:33+01:00September 19, 2016|Kim's Blog, Lawyers, Management Skills, Property, Statistics and trends, Strategy|
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