Book review: Chaotics - The business of managing and marketing in the age of turbulence By Philip Kotler and John A Caslione (scenario planning). This review appeared in Professional Marketing magazine a while back. But I keep mentioning the book to people so thought I’d publish it here. This book about scenario planning Read More
As many of you may know I am a keen advocate of the Chartered Institute of Marketing’s (CIM) certificate, diploma and post graduate qualifications and have taught, part time, on a number of courses at local colleges and for Cambridge Marketing College and on the PSMG version for Professional Services. Read More
Last week I ran one of these popular training sessions for the PM Forum (http://www.pmforum.co.uk/training/index.aspx). At the outset, I asked the delegates what it was that they wanted to change or achieve. It’s no surprise, but sad nonetheless, that the things that they wanted to change sounded depressingly familiar: To feel as Read More
Every time you complete a strategic marketing review you should review and update your standard PESTL analysis. Trawling through Government and other official and market reports can be a pain but you can make life easier by keeping an eye out for relevant media reports as you read the newspapers Read More
Almost two years ago, haysmacintyre (a 24 partner accountancy practice providing audit, tax, corporate finance and other services from central London offices) embarked upon integrating social media into its corporate marketing campaign. A case study: haysmacintyre accountants and social media. The challenge The firm was (and remains) a leader in Read More
