I wrote a short article for the Finance & Management special report on “Starting a business" by the Institute of Chartered Accountants in England and Wales. It attempts to tackle the issue of selling for those who are starting a business and unfamiliar with marketing and sales techniques. Topics covered Read More
Web 2.0. Social networks. Social marketing. There’s lots of jargon – and hype – about it all. Most senior professionals will associate things such as Myspace and Facebook with their teenage kids and dismiss them from consideration as serious business tools. So here, in part one, I ask the question Read More
I am often asked to run short training sessions at legal, accountancy and surveying practices with the aim of helping young professionals start their business development activities in support of the firm’s marketing and business development programmes. Here is a summary of some of the ideas provided: Be a good Read More
For those of you who don’t follow me on Twitter (RedStarKim), I have selected some of my recent tweets which may be of interest to those in the legal, property and accountancy professions. If you want further information, you’ll need to see the sources, references and links to full articles Read More
Accountancy Age reports that of this year’s top 50 firms, 39 (78%) have seen their growth rates squashed and nine saw their revenues decline. Only nine saw their growth rate increased. 3,000 jobs in the top 50 firms were lost. In the next 50 firms, almost half had growth rates Read More