Marketing strategy for accountants and tax advisors (Video)

Posted on: May 6, 2020

On 23rd April, in conjunction with Tim Prizeman of Kelso PR, I participated in a webinar on “Emergency marketing for accountants – launching services and gaining clients during the crisis and recovery”. My 17 minute segment focused on marketing strategy for accountants and tax advisors – but the principles are the same for law firms […]

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Seven secrets of great business writing (Video)

Posted on: April 29, 2020

(Video script – 10 minutes) I often design and deliver training courses and workshops on writing – for professional people (lawyers, accountants and surveyors) who have to get to grips with writing articles, blogs and social media posts as part of their personal promotion. And for marketing and business development people who spend their lives […]

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Book review: The Human Edge – How curiosity and creativity are your superpowers in the digital economy by Greg Orme

Book review: The Human Edge – How curiosity and creativity are your superpowers in the digital economy by Greg Orme Posted on: April 20, 2020

This book “The Human Edge – How curiosity and creativity are your superpowers in the digital economy” by Greg Orme (London Business School, founder of the Centre for Creative Business and with clients including Accenture, EY and Arcadia) is both fascinating and inspiring. Most of us (lawyers, accountants, surveyors or marketers) worry about the potential […]

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Adapting to dog, cat and bear personalities: Better Business Relationships – Digitally (Video)

Posted on: April 1, 2020

A five minute video on a pragmatic guide to Adapting to dog, cat and bear personalities: Better Business Relationships – Digitally. (Script) Hi. I’m Kim Tasso of RedStarKim. Thanks for checking in to this short (five minutes) – and hopefully entertaining and educational – video. Oh – and this is Bert – he’s one of […]

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Managing Partners’ Forum Awards 2020 – Marketing, client service, innovation, learning and culture change

Managing Partners’ Forum Awards 2020 – Marketing, client service, innovation, learning and culture change Posted on: March 16, 2020

I’ve been one of the judges on the annual Managing Partners’ Forum Awards for many years – across a number of categories. I was invited to attend the Awards dinner (again at the Marriot Grosvenor Square) to celebrate with the short-listed firms across three themes – Client, Community and Business. I thought I’d highlight some […]

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