A book by Chartered Institute of Public Relations I’ve just completed a review (for Professional Marketing magazine) of this 240 page, 26 chapters (organised into eight parts) book which is written by over 20 PR experts and academics and developed from a series of summer workshops run by CIPR’s Social Read More
The following article was published today on Legal Technology Insider http://www.legaltechnology.com/latest-news/business-development-mishcon-de-reya-in-the-spotlight/ Business Development: Mishcon de Reya in the spotlight Kim Tasso* shines the spotlight on marvellous marketing at large and small law firms. Let’s start with Mishcon de Reya. At number 45 in the charts and a fee income of £73m Read More
A recent article in The Lawyer (18 February 2013) focused on innovation in smaller law firms. I have summarised the ways in which the featured firms achieved their innovation: Anthony Collins (£14.4m, Birmingham) – Niche in social housing, health and social care, local government, education and faith communities. Flint Bishop (£9.4m, Derby) Read More
It’s rare to be able to get your hands on success statistics so I was interested to see an article in The Lawyer (30th November 2012) which showed how Freshfields’ CRM is faring. The article indicated that: Freshfields Bruckhaus Deringer has seen fee income from its top 30 clients increase by Read More
Last week, I presented a webinar for CLT on this subject. It was very well attended and there was some interesting discussion at the end. This built on the debate that had taken place on various LinkedIn discussion groups beforehand and as a result of the publicity surrounding the research Read More
