Lawyers find campaign management most valuable tool

Posted on: March 7, 2009

For one of my law firm clients I return each year to deliver two modules of their Management Development Programme – one is on strategic marketing (and the link with the business plan) and the other is on tactical marketing and selling – for the latest batch of “management trainees” who are usually partners, associates […]

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Lawyers finally start considering an holistic approach to serving their clients

Posted on: February 18, 2009

For a long time I have advocated that lawyers should reach beyond the narrow confines of their legal specialism in order to meet the wider needs of their clients and also to be innovative in developing new services – which seems particularly important with the threat of massive changes in the legal market as a […]

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Lawyers move from the dark side into marketing

Posted on: February 16, 2009

Whilst drafting an article on the future challenges for those with marketing careers in the legal profession for Legal Marketing magazine, I pondered on the trend of qualified and experienced lawyers moving into marketing careers. Many years ago it was suggested as an alternative career to returning female lawyers who did not want to try […]

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A small example of fabulous construction professions marketing

Posted on: November 25, 2008

Three things happen when you are the child of a QS (quantity surveyor). 1. You spend a lot of time walking around building sites 2. You acquire an innate distrust of architects and 3. You learn a lot about the construction industry. As a consultant I have worked with some of the largest construction companies […]

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Pricing problems across the professions

Posted on: October 20, 2008

Oh dear. In the same edition of a London newspaper today there were two stories highlighting the pricing problems in the professions. In one article, a chain of estate agents had sent out a mailer to home owners in the wealthy areas of Central and Greater London to say that they would waive their fees […]

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Original branding by Matt Playford · A site by Fresh01