Targeting is one of those interesting areas that sometimes falls between the marketing plan (where market sectors and ideal clients are described) and selling (where attention is concentrated on converting leads generated by marketing). At the other end of the scale, some firms simply have lists of named institutions and Read More
Earlier this week saw the first presentation of a half day training session on effective writing for marketing and business development (all PM Forum training courses are listed here: http://www.pmforum.co.uk/training/index.aspx#KT18Apr12). It was an ambitious agenda (and much of the feedback suggested that we should have devoted a whole day to Read More
Book review “Conversational riffs - creating meaning out of conflict” by Neil Denny (Conflict management). Psychologists say that successful relationships have the following elements: A safe place from which to explore Repair after rupture Communication Neil’s book on conflict management offers some great insights and help primarily in the second Read More
One of the most thought provoking questions I think I was ever asked was “Do you fear the future?”. And it must have been running through the minds of the 530 or so delegates at the LawTech Futures conference in Victoria yesterday as we listened to two leading futurologists. Charles Read More
At the recent LawTech Futures conference, two clients (Nils Briendstein of Invensys and Kevin Green of IBM UK Limited) discussed with two leading legal service providers (John Young of Hogan Lovells and Abby Ewen of Simmons & Simmons) the role of technology in future lawyer-client relationships. The following key points Read More
