There were a number of speakers at yesterday’s Estates Gazette Property Marketing and PR Summit who supported the argument that those who continued to invest in marketing during a recession were most likely to make the most progress when the upturn arrives. The key points I took from each of Read More
At the risk of upsetting my friends at BrandFinance, I want to share what I heard at the keynote speech of yesterday’s Estates Gazette Property Marketing and PR Summit which was supported by the Profile Property Networking Group. John Murphy established Interbrand back in 1974 – along the way creating Read More
I have just finished writing a review of the book “Services Marketing” by Steve Baron, Kim Harris and Toni Hilton and I must say that it is so good to review a book that combines the academic rigour needed by those who have to teach marketing with the practical advice Read More
Oh dear – it seems that even when you are supremely successful at business development and generate good results for your clients, you can end up suffering at the hands of the media and your reputation takes a bashing. The mainstream and business news media devoted many column inches last Read More
When writing my book (Growing your property practice - due out in May) I researched a lot of property partnerships and companies to see how the best were dealing with marketing and promotion (amongst other things). And reading my London newspaper last week drew my attention to another example. In the distant Read More