Marketing

Brands have more fun

As I prepared to lead another brand workshop and looked through the library of brand related books in my office, it occurred to me that there was nothing devoted to corporate or service brands in the professional services sector. We all know that it cost Andersen Consulting a reported £100m Read More

2013-07-25T08:41:55+01:00July 2, 2008|Kim's Blog, Marketing|

Young Marketing Executives face same old problems

I spent yesterday in the City with 17 young marketing and business development executives at one of my popular “Proactive Marketing Executive” training courses. As well as delegates from lawyers, accountants and architects in large and medium sized firms in London there were a group from Bristol and one from Read More

2013-07-25T08:41:56+01:00June 6, 2008|Kim's Blog, Marketing|
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