At last week’s PM Forum Global Conference there was a panel of real live clients (one or two of them lawyers at Magic Circle firms in previous lives) who talked candidly about their experiences of professional advisers. It was a refreshing and invigorating session. Senior in-house lawyers and company directors Read More
What makes a good marketing campaign? In my capacity as a judge in the MPF (Managing Partners Forum) Awards “Best Marketing Campaign” category (see www.mpfglobal.com) I had the pleasure today of reviewing the short listed entries along with my fellow category judge in advance of the imminent judges’ dinner to Read More
Whilst on my summer holidays I spent some time pursuing one of my favourite pastimes - deep sea fishing. And while I watched and waited for a really big fish to take the bait I reflected on the idea that the science of fishing was a lot like the art Read More
Back in 2002, I presented a session for the Law Management Section of The Law Society on cross firm collaboration where I suggested that, in the broadest sense, most business development activities in a law firm could be encapsulated by integrating brand strategies with CRM (Client Relationship Management) programmes. In Read More
Having co-written a book on media relations, I promote the use of digital PR and write numerous blogs in addition to this one – including some for my professional firm clients. And I (and my clients) receive a fair amount of feedback (thanks everyone!) and sometimes we even generate new Read More