On Wednesday evenings after a hard day in the office between 6pm and 8pm, a group of dedicated young marketers from the professional services sector study hard for their Chartered Institute of Marketing (CIM) professional qualifications in the lovely Barclays building in Canary Wharf. As well as some students from Read More
Three things happen when you are the child of a QS (quantity surveyor). 1. You spend a lot of time walking around building sites 2. You acquire an innate distrust of architects and 3. You learn a lot about the construction industry. As a consultant I have worked with some Read More
Oh dear. In the same edition of a London newspaper today there were two stories highlighting the pricing problems in the professions. In one article, a chain of estate agents had sent out a mailer to home owners in the wealthy areas of Central and Greater London to say that Read More
One of my hobbies that turned into a small (but strangely growing) work stream is reviewing restaurants, pubs and clubs for a leading London entertainment portal. What on earth does this have to do with professional services marketing you wonder? Well, the other day as I worked my way through Read More
At last week’s PM Forum Global Conference there was a panel of real live clients (one or two of them lawyers at Magic Circle firms in previous lives) who talked candidly about their experiences of professional advisers. It was a refreshing and invigorating session. Senior in-house lawyers and company directors Read More