Marketing

Lawyers, agents and media on international communications in real estate

Having missed the Profile Network Property Week editor lunch at the end of January following the mini-personal crisis resulting from the theft of my purse and mobile phone, I was keen to get along to a Profile event to catch up with friends and contacts involved in property marketing – Read More

The psychology of creativity

I have studied creativity and innovation extensively in the past and admire the work of people such as Bird, Buzan, Cabral, De Bono, Doblin, Grundy, Hayes, Henry, Kirton, Kline, Perkins, Snowden, Sternberg, Thomke and Wallace to name a few. Big C Creativity The psychology of creativity applies empirical, scientific rigour Read More

2014-08-20T14:42:46+01:00February 22, 2013|Kim's Blog, Management Skills, Marketing|

Creative competencies

Dr Robert Epstein, a psychologist at Harvard, is well known as a leading thinker on creativity. He developed a simple model which identified the following important dimensions of creativity (creative competencies): Capturing This relates to how well you capture and preserve ideas as they occur to you. For example, artists carry Read More

2014-08-20T14:36:28+01:00February 22, 2013|Kim's Blog, Management Skills, Marketing, Strategy|

Helping fee-earners prepare the perfect pitch Mk II

A week ago, we ran another of the PM Forum’s “Helping fee-earners prepare the perfect pitch” sessions which was hosted by reputation management consultants Regester Larkin. Here are some of the main issues arising. Pitch challenges The delegates had a variety of challenges that they wanted to address but the Read More

2013-09-08T19:04:04+01:00February 14, 2013|Accountants, Kim's Blog, Lawyers, Marketing, Property, Selling|

Digital PR – What do you do if defamatory material about your business is published?

In advance of the new Digital PR course from PM Forum, I asked solicitors at Royds LLP to provide some advice on what to do if someone writes something that is defamatory about you or your firm. Stewart Wilkinson, head of litigation at Royds LLP and trainee solicitor Rachel Salter Read More

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