I have just written a review of this book on marketing and selling architecture and construction professional services by Basil Sawczuk (an architect turned business development director) which will appear in a forthcoming issue of Professional Marketing magazine. The book provides a really good basic introduction with lots of examples, Read More
Web 2.0. Social networks. Social marketing. There’s lots of jargon – and hype – about it all. Most senior professionals will associate things such as Myspace and Facebook with their teenage kids and dismiss them from consideration as serious business tools. So here, in part one, I ask the question Read More
I am often asked to run short training sessions at legal, accountancy and surveying practices with the aim of helping young professionals start their business development activities in support of the firm’s marketing and business development programmes. Here is a summary of some of the ideas provided: Be a good Read More
For those of you who don’t follow me on Twitter (RedStarKim), I have selected some of my recent tweets which may be of interest to those in the legal, property and accountancy professions. If you want further information, you’ll need to see the sources, references and links to full articles Read More
Having always enjoyed working with a clutch of agency and surveying clients who make a happy living in the rural market in the areas of land agency, estate management, farm management and farm consultancy it is good to see that some law firms have seen the light and focused attention Read More