Property

PM Forum Conference – The clients bite back (Sony Ericsson, Better Capital and JP Morgan)

My favourite session at each year’s PM Forum Annual Conference is the final plenary session where a panel of professional service clients are invited to give their view on the marketing and sales approaches that they receive and to answer questions from the floor. This year the panel comprised: - Read More

2013-07-26T21:34:23+01:00September 27, 2010|Kim's Blog, Lawyers, Marketing, Property, Relationship Management|

A day in the life of an office agent

The Evening Standard Homes & Property section runs a regular feature called “Diary of an Estate Agent” seeing life through the lens of those selling residential properties. But I had to spend a day with some real life commercial property agents last week to gain a bit more insight into Read More

2013-07-26T21:25:11+01:00September 21, 2010|Kim's Blog, Property|

Training options for turning a PA into a marketing assistant

During the recession, many firms reluctantly dispensed with their marketing and business development staff which meant that the day to day burden of marketing fell onto the shoulders of secretarial and administrative staff. Many smaller firms cannot afford to hire full time marketing qualified staff and instead look to promoting Read More

2013-07-26T14:15:35+01:00April 27, 2010|Kim's Blog, Marketing, Property, Social Media, Strategy, Web Sites|

Architecture and construction – marketing and selling architecture and construction professional services

I have just written a review of this book on marketing and selling architecture and construction professional services by Basil Sawczuk (an architect turned business development director) which will appear in a forthcoming issue of Professional Marketing magazine. The book provides a really good basic introduction with lots of examples, Read More

2017-03-06T16:09:22+00:00April 5, 2010|Kim's Blog, Marketing, Property, Selling|
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