The 22nd Annual Professional Marketing Conference titled “Sharpen your client focus” http://www.pmforum.co.uk/conference.aspx took place in September 2017. It was a fine line-up of speakers and sessions including: Andrew Grill of IBM (a practical futurologist) talking about digital disruption, influencer marketing and the importance of LinkedIn for building personal brands An Read More
The 22nd Annual Professional Marketing Conference http://www.pmforum.co.uk/conference.aspx in September 2017 ended with the usual client panel. Chaired by Andrew Rogerson – the founder and MD of Grist (a leading content and thought leadership agency) the panellist included: Chris Daly, Chief executive of the Chartered Institute of Marketing (CIM) Polly Fox, Read More
At the 2017 Professional Marketing Conference http://www.pmforum.co.uk/conference.aspx Daniel Priestley, co-founder of Dent and author of the book “Key Person of Influence – the Five Step Model of the most highly valued and highly paid people in your industry” presented one of the overview sessions on personal effectiveness. In essence, his Read More
At a recent CLT course on Business development for lawyers, I was working with employment, construction and commercial lawyers. The key points of interest were as follows: Pipeline management Pipeline management is particularly important for those selling commercial legal services to organisations. There is often a significant lead time between Read More
The most recent persuasive writing course – up in Manchester last week – generated some interesting discussions about effective technique. Here are a few tips to add to those in previous persuasive writing blogs. 1. Red mist words There are some words and phrases that I really dislike. Because they Read More
