Social Media Archives - Page 22 of 36

Legal marketing case study: Focused newsletters at the heart of client relationship and events programmes at Aaron & Partners

The following "Marvellous Marketing" legal marketing case study on Aaron & Partners appeared today on Legal Technology Insider -http://www.legaltechnology.com/latest-news/kim-tasso-aaron-and-partners/ Kim Tasso on Marvellous Marketing: focused newsletters at the heart of client relationship and events programmes at Aaron & Partners Added by Charles Christian on the 5th Sep 2013 at 10:35 Read More

Kim Tasso2013-09-05T15:06:11+01:00September 5, 2013|Kim's Blog, Lawyers, Marketing, Relationship Management, Social Media, Web Sites|

Conference review: CLT’s “Managing and marketing a profitable private client practice” 2013

Today I attended CLT’s “Managing and marketing a profitable private client practice” as I was presenting a paper on pricing. I’ve presented at previous conferences, but today I was able to listen to the majority of the other presentations and thought I’d share the nuggets and highlights. Opening remarks Helen Read More

Kim Tasso2013-09-05T10:03:45+01:00September 4, 2013|Kim's Blog, Lawyers, Marketing, Social Media, Strategy|

Hassle free approach to developing a new web site

For many years I have helped my clients with their web sites as part of their overall marketing and business development strategy. Usually, it is in terms of helping them define what they want to achieve with their web site and integrating it with their other profile raising, inbound marketing Read More

Kim Tasso2013-09-03T18:25:59+01:00September 3, 2013|Kim's Blog, Marketing, Social Media, Web Sites|

Hubspot’s guide to building a content strategy

Back in April I summarised Hubspot’s “Practical Guide to Killer Marketing Content” - http://kimtasso.com/hubspots-a-practical-guide-to-killer-marketing-content. There’s a new version out now called “A practical guide to building a killer content strategy” which you can download for free http://offers.hubspot.com/a-practical-guide-to-building-a-killer-content-strategy Here’s a summary of the key points on content strategy: 1. Create buyer personas Who Read More

Kim Tasso2017-01-18T13:04:06+00:00August 7, 2013|Kim's Blog, Marketing, Social Media, Strategy|

Twenty years and counting – The past and future of professional services marketing

The following article appeared in the 20th anniversary edition of Professional Marketing http://www.pmforum.co.uk/ - I've had so many comments about it, the lovely folk at PM said I could reproduce it here: Kim Tasso, a veteran professional services marketer (since 1987), looks back over a quarter century of developments in our Read More

Kim Tasso2013-09-03T17:06:53+01:00July 10, 2013|Accountants, Lawyers, Marketing, Property, Relationship Management, Selling, Social Media, Statistics and trends, Strategy|