Strategy

Managing and marketing a profitable surveyors’ practice – Guiding and rising stars

At the recent Managing and marketing a profitable surveyors’ practice workshop (https://www.mblseminars.com/Outline/Managing-_-Marketing-a-Profitable-Surveyors-Practice/5865/) the following ideas had the most impact on the delegates. There were two themes. The first was the “guiding star of strategy” – the vision of the partners, the business plan and the marketing plan. The second was Read More

2019-03-28T11:09:14+00:00March 28, 2019|Kim's Blog, Management Skills, Marketing, Property, Strategy|

Be more onion, time out from the tsunami and other strategy insights

At the recent “Be more strategic” workshop (organised by Professional Marketing Forum https://www.pmforum.co.uk/training.aspx) the delegates - from law firms, accountancy practices, management consultancies and property partnerships – discussed a range of ideas and tools to be more strategic. Be more onion, time out from the tsunami and other strategy insights Read More

2019-03-25T16:03:40+00:00March 25, 2019|Kim's Blog, Management Skills, Marketing, Strategy|

Developing a business psychology practice – Communicating a consulting profile and reputation

It was a great pleasure to develop and present a module on “Developing a business psychology practice – Communicating a consulting profile and reputation” for international students of the MSc Business Psychology course at the University of Westminster recently. This post summarises the key points discussed. Planning your practice A plan Read More

2021-04-01T15:32:43+01:00March 18, 2019|Kim's Blog, Management Skills, Marketing, Relationship Management, Selling, Strategy|

Environmental analysis (SLEPT) and planning – Future of Jobs Report 2018 (impact of technology)

This report “Preparing the future workforce” is an important read for leaders of professional services firms (PSFs). Marketing professionals should consider it as part of their environmental analysis (SLEPT) and planning. Commercial advisers and employment lawyers will no doubt find the information of value. HR professionals will be interested in Read More

2019-02-18T10:16:18+00:00February 18, 2019|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Property, Statistics and trends, Strategy|
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