Marketing after the technology revolution?

This article appeared as the leader in Professional Marketing magazine (Summer 2018 edition) where I am Editorial Consultant in Chief. I used to think that the MarTech revolution had bypassed professional services but now I’m not so sure. I’ve seen the future and it is automated. So how will marketing Read More

Google and social media advertising

Working predominantly with business-to-business (B2B) professional services firms, there is little opportunity to do much advertising. Most of the firms I work with focus on generating online interest through content management and search strategies although social media advertising is becoming increasingly popular with some law, accountancy and property firms. I’m Read More

2018-04-05T15:30:14+01:00April 5, 2018|Accountants, Kim's Blog, Lawyers, Marketing, Property, Social Media, Web Sites|

Search Engine Optimisation SEO – An update

Every couple of years I attend a training session on Search Engine Optimisation (SEO) to ensure that my knowledge remains up to date. This month I attended a SEO course for journalists organised by  and led by my old friend Adam Tinworth (Twitter @adders and blog at https://www.onemanandhisblog.com/ ). So Read More

2018-03-06T10:22:01+00:00March 6, 2018|Kim's Blog, Marketing, Social Media, Web Sites|

Private client marketing – Five thoughts from heads of department (2017)

Last week I was in Manchester for an MBL training course on “Developing and sustaining your private client practice”. Over half of the delegates were heads of private client departments with responsibility for developing and growing their teams and private client marketing was a major theme. Here are the five Read More

2021-04-03T16:38:09+01:00December 11, 2017|Kim's Blog, Lawyers, Marketing, Strategy, Web Sites|

Persuasive writing: Titles and tweets

At the recent Persuasive writing course in London I was asked to provide more information on crafting great titles for article and blogs. I also discovered that at a previous session I’d been asked to provide more guidance on writing effective tweets. The two topics are similar – so here Read More

2017-11-17T15:59:52+00:00November 17, 2017|Kim's Blog, Marketing, Selling, Social Media, Web Sites|
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