account managers

Pitching – Focus on the client’s needs (Let the client do the talking)
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Pitching – Focus on the client’s needs (Let the client do the talking)

Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Psychology, Relationship Management, Selling

Pitching – Focus on the client’s needs (Let the client do the talking)

Delegates (fee-earners, marketing/business development professionals and bid specialists) from legal, accounting and insurance firms joined us for MBL’s workshop on “Pitch Perfect - How to Prepare and Present Winning Pitches and Tenders”. Future sessions are listed here: Kim Tasso – MBL Seminars, Whilst we talked extensively about the internal processes Read More

Kim Tasso2025-05-12T10:19:48+01:00May 12, 2025|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Psychology, Relationship Management, Selling|

Update on marketing and business development (M&BD) team structures
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Update on marketing and business development (M&BD) team structures

Accountants, Kim's Blog, Lawyers, Marketing, Strategy

Update on marketing and business development (M&BD) team structures

I presented a methodology to design marketing and BD team structures in November 2015 . Some of the points raised then remain the same, whilst new market conditions bring additional components into the equation. Here I review recent developments and look at some case studies of how M&BD teams are Read More

Kim Tasso2023-09-27T08:58:35+01:00September 26, 2023|Accountants, Kim's Blog, Lawyers, Marketing, Strategy|