Persuasive writing tips – Five technical questions

persuasive writing tips Posted on: March 31, 2017

During a recent MBL persuasive writing course in Manchester we addressed many of the same issues as on previous writing courses (see, for example: http://kimtasso.com/whats-right-write-highlights-persuasive-writing-business-development-workshop/ and http://kimtasso.com/five-favourite-thoughts-on-fantastic-writing-from-a-business-development-writing-workshop-2015/ and http://kimtasso.com/business-development-writing-lawyers-13-top-tips-writing-impact/). But there were also some specific questions which the delegates asked me to address in a blog post on persuasive writing tips. So here goes: 1. […]

Read More

Book review – Insight selling by Mike Schultz and John E Doerr

Insight selling book review Posted on: March 10, 2017

During the course of a career spanning over 30 years I’ve read a lot of sales books. I even wrote my own back in 2000 (http://kimtasso.com/publications/selling-skills-for-the-professions/).  But when I first read Insight selling back in 2014 I thought it was a bright star of a book amongst many disappointing and sometimes useless tomes. I’ve recommended […]

Read More

Creativity 2: Creativity and personality profiling

Posted on: August 29, 2014

This is one of a series of blogs on problem solving, creative thinking and creativity to support a number of public and in-house training courses on the subject with regards to strategy and business development. Please let me know (kim@kimtasso.com) if you would like further details of half and full day workshops or services to […]

Read More

Making the most of meetings

Posted on: November 9, 2010

Most lawyers, surveyors and accountants moan about how many internal meetings they have to attend and what a huge amount of time (and money) is wasted in them. So how do we make our meetings more effective? Common sense and communication The professions are bright people. They understand that effective meetings require preparation, objectives, a […]

Read More

Original branding by Matt Playford · A site by Fresh01