Animal magic of buy-in and stakeholder engagement (Video)

Today's video provides 11 tips with the animal magic of buy-in and stakeholder engagement. (Video script - Animal magic of buy-in and stakeholder engagement) Hi. I’m Kim Tasso. I’ve spent many years helping people to achieve buy-in – that is, getting senior management and colleagues to accept and support their Read More

2021-03-31T15:37:34+01:00September 11, 2020|Kim's Blog, Management Skills, Marketing, Relationship Management, Selling|

Animal magic and the art of gaining buy-in: Leeds September 2019

There was a distinctly animal theme to a recent buy-in workshop at the Professional Marketing Forum in Leeds meeting https://www.pmforum.co.uk/locations/yorkshire.aspx. Metaphors and stories are a powerful way to communicate  - so here are some highlights on animal magic and the art of gaining buy-in. Bees - Communication Bees show amazing Read More

Change management and Employee engagement

At the recent MBL Change management workshop https://www.mblseminars.com/Outline/Tackling-Change-Management---A-Workshop-for-Professional-Practices/8417 we covered a lot of topics but the one that generated most interest was employee engagement. Change management and Employee engagement is particularly important in professional service firms where highly-skilled people are constantly on the front line with clients so it has Read More

Book review: Reinforcements: How to get people to help you by Heidi Grant

The original (shorter) review of Reinforcements: How to get people to help you by Heidi Grant was published in the October edition of Professional Marketing magazine http://www.pmforum.co.uk/pm-magazine/pm-magazine.aspx Reinforcement can mean a) enlisting extra help and b) a process to establish a particular behaviour using reward. Cleverly, this short book addresses Read More

2018-10-03T12:34:31+01:00October 3, 2018|Kim's Blog, Management Skills, Relationship Management|

Strategy silos – is marketing guilty too? Align, integrate, focus, educate and champion

A short while ago, I travelled to Birmingham for a West Midlands Professional Marketing Forum  meeting to talk about “Towards strategic marketing”. Yesterday, I presented at a professional services conference in Sussex (organised by Consortium  and supported by CIM) and presented on a similar topic. Whereas we often consider our lawyers, accountants and surveyors Read More

2018-07-18T11:32:31+01:00July 18, 2018|Accountants, Kim's Blog, Lawyers, Marketing, Property, Strategy|