Today’s video provides 11 tips with the animal magic of buy-in and stakeholder engagement. (Video script – Animal magic of buy-in and stakeholder engagement) Hi. I’m Kim Tasso. I’ve spent many years helping people to achieve buy-in – that is, getting senior management and colleagues to accept and support their ideas. It’s the personal psychology […]
There was a distinctly animal theme to a recent buy-in workshop at the Professional Marketing Forum in Leeds meeting https://www.pmforum.co.uk/locations/yorkshire.aspx. Metaphors and stories are a powerful way to communicate – so here are some highlights on animal magic and the art of gaining buy-in. Bees – Communication Bees show amazing powers of communication – supporting […]
At the recent MBL Change management workshop https://www.mblseminars.com/Outline/Tackling-Change-Management—A-Workshop-for-Professional-Practices/8417 we covered a lot of topics but the one that generated most interest was employee engagement. Change management and Employee engagement is particularly important in professional service firms where highly-skilled people are constantly on the front line with clients so it has a direct impact on service […]
The original (shorter) review of Reinforcements: How to get people to help you by Heidi Grant was published in the October edition of Professional Marketing magazine http://www.pmforum.co.uk/pm-magazine/pm-magazine.aspx Reinforcement can mean a) enlisting extra help and b) a process to establish a particular behaviour using reward. Cleverly, this short book addresses both. It’s stuffed with interesting […]
A short while ago, I travelled to Birmingham for a West Midlands Professional Marketing Forum meeting to talk about “Towards strategic marketing”. Yesterday, I presented at a professional services conference in Sussex (organised by Consortium and supported by CIM) and presented on a similar topic. Whereas we often consider our lawyers, accountants and surveyors to work in silos I […]
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