Bird & Bird

Update on marketing and business development (M&BD) team structures
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Update on marketing and business development (M&BD) team structures

Accountants, Kim's Blog, Lawyers, Marketing, Strategy

Update on marketing and business development (M&BD) team structures

I presented a methodology to design marketing and BD team structures in November 2015 . Some of the points raised then remain the same, whilst new market conditions bring additional components into the equation. Here I review recent developments and look at some case studies of how M&BD teams are Read More

Kim Tasso2023-09-27T08:58:35+01:00September 26, 2023|Accountants, Kim's Blog, Lawyers, Marketing, Strategy|

Internal Referrer Management – Employee Communication and Alumni Programmes
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Internal Referrer Management – Employee Communication and Alumni Programmes

Kim's Blog, Lawyers, Marketing, Relationship Management

Internal Referrer Management – Employee Communication and Alumni Programmes

Towards the end of June I attended a PM Forum London Committee event on “Harnessing the power of your people”. As well as addressing a number of internal communications and engagement, cultural and brand ambassador issues there was a focus on the importance of alumni programmes. Both existing and past Read More

Kim Tasso2023-08-07T14:51:36+01:00August 7, 2023|Kim's Blog, Lawyers, Marketing, Relationship Management|