Campaign Management

Book Review – The Thought Leadership Manual by Tim Prizeman

I read “Thought Leadership Manual – How to grab your clients’ attention with powerful ideas” a while ago but I’ve been so busy I didn’t get round to writing the review. And it’s an important book that many marketing, communications and business development folk will find useful. Tim starts with a Read More

2016-06-01T10:06:17+01:00June 1, 2016|Accountants, Kim's Blog, Lawyers, Marketing, Property|

Dear fee-earner, Love from Leeds: Why you should allow your marketing and business development team to help you to develop campaigns

I was delighted to be invited by the Yorkshire Committee of the PM Forum (http://www.pmforum.co.uk/)  to lead a lunchtime session (hosted by DLA Piper in Leeds and organised by Amit Champaneri) on planning and campaign management. I was even more delighted to find that over 50 folk turned up to hear Read More

2015-12-05T13:29:33+00:00December 5, 2015|Accountants, Kim's Blog, Lawyers, Marketing, Property, Selling, Strategy|

10 steps to create a business development campaign

At a recent CLT course on “Business Development for Lawyers” I asked delegates (many of whom where insolvency experts) what they would most like as a follow up blog post. They asked for something that pulled everything together on developing a marketing and business development campaign. This is a topic Read More

2015-11-13T12:45:19+00:00November 13, 2015|Accountants, Kim's Blog, Lawyers, Marketing, Relationship Management, Strategy|

10 steps to create a business development campaign

At a recent CLT course on “Business Development for Lawyers” I asked delegates (many of whom where insolvency experts) what they would most like as a follow up blog post. They asked for something that pulled everything together to make it easy for them to create a business development campaign. This is Read More

2015-07-06T17:29:55+01:00July 6, 2015|Kim's Blog, Lawyers, Marketing, Selling, Strategy|

“Mavericks, measurement and impatience” Campaign management in the professions – highlights from the West Midlands Professional Marketing Forum

Yesterday, I was delighted that the West Midlands branch of Professional Marketing Forum invited me to run a condensed “Campaign management in the professions” session. It was a great turnout with over 30 folk from legal, accountancy, actuarial, property and patent attorney firms. We enjoyed sunshine and the wonderful hospitality Read More

2015-06-12T13:19:42+01:00June 12, 2015|Accountants, Kim's Blog, Lawyers, Marketing, Property, Strategy|
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