Campaign Management

Improve marketing campaign management for professional service firms

I have just finished delivering a series of two linked training sessions – “Earning the right to manage campaigns” and “Navigating the campaign journey” – to improve marketing campaign management effectiveness. The intensive and interactive workshops were based on a competency framework I previously developed which identifies six competencies in Read More

2013-10-31T16:19:49+00:00October 24, 2013|Accountants, Kim's Blog, Lawyers, Marketing, Strategy|

Marketing technology – Vuture tackles social media verification, dynamic content and extranets made easy

Amazingly, it’s over three years since I went to see start up company for marketing technology Vuture so I popped along to their offices on the SouthBank to catch up. Client base From such a recent start, they have done well. Whilst Tikit has 26 of the top UK law firms and Read More

2018-04-06T11:10:09+01:00November 1, 2012|Accountants, Kim's Blog, Lawyers, Marketing, Property, Social Media, Web Sites|

D&AD’s “The Art of Art Direction Masterclass” with Alexandra Taylor

The annual D&AD Awards are recognised throughout the world – those famous yellow pencils which set the absolute standard for creative excellence in advertising and design. Alexandra Taylor has worked for Weiden & Kennedy and Saatchi & Saatchi and won numerous awards including “Agency of the year”, best overall ad at Read More

2014-08-26T17:26:22+01:00September 21, 2012|Accountants, Kim's Blog, Marketing|

Case study: haysmacintyre accountants and social media

Almost two years ago, haysmacintyre (a 24 partner accountancy practice providing audit, tax, corporate finance and other services from central London offices) embarked upon integrating social media into its corporate marketing campaign. A case study: haysmacintyre accountants and social media. The challenge The firm was (and remains) a leader in Read More

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