Change management

Avoid “New lamps for old” – why the genie of marketing takes some effort

You will remember in Aladdin that the sorcerer tricks Aladdin’s wife into giving up the lamp containing the genie by offering to exchange “new lamps for old”. Perhaps there’s a moral in that story for professional service firms. I’ve noticed that a number of smaller legal, accountancy and property firms Read More

What is NLP (Neuro Linguistic Programming)?

As a psychology graduate, I wasn’t that impressed by NLP but perhaps that is because I had already learned much of what it has to offer. I took the trouble to qualify as a practitioner back in 2007 to confirm my views that it is effectively a simplified form of Read More

2024-07-02T17:47:35+01:00July 16, 2012|Kim's Blog, Relationship Management, Selling|

Reflections on Managing Change and Leadership (with book list)

At the start of July, I ran another of the popular PM courses on “Managing Change and Leadership” http://www.pmforum.co.uk/training/index.aspx. As usual, I promised the delegates a summary from the session and the delay was due to me reviewing a new book on Managing Change (see below). We started the session with Read More

BDO strategy, Price Bailey time sheets, knowledge management and client expectations:Accountancy Age Best Practice Conference 2012

This year, the conference took place at the lovely St Ermin’s hotel in Victoria on one of those rare days of sunshine. I was surprised that the numbers appeared considerably down from last year http://kimtasso.com/accountancy-age-best-practice-conference-june-2011 Creating an award winning firm – Jeremy Newman, BDO After a brief introduction by Peter Read More

Adaptation and reinvention – Taking my own medicine

Branding is tricky at the best of times. But when you have to apply the process to yourself or your own business it becomes almost impossible. When I established my first company - Practical Marketing Consultancy Ltd - way back in 1994 the world was a very different place. Almost Read More

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