Kim TassoAnimal magic of buy-in and stakeholder engagement (Video)
Posted on: September 11, 2020Today’s video provides 11 tips with the animal magic of buy-in and stakeholder engagement. (Video script – Animal magic of buy-in and stakeholder engagement) Hi. I’m Kim Tasso. I’ve spent many years helping people to achieve buy-in – that is, getting senior management and colleagues to accept and support their ideas. It’s the personal psychology […]
Emerging marketing and business development roles – taking responsibility for future-proofing your career
Posted on: September 2, 2020
At the start of 2020, I talked to Totum Partners – specialists in the recruitment of professional service marketers. A version of this article appeared in the February 2020 edition of Professional Marketing Magazine. Marketing and professional services are changing fast – and technology even faster. I was keen to learn what new roles and […]
CIM’s Innovation in Marketing
Posted on: August 24, 2020
People often ask me about innovation in marketing. There is lots of information around on the subject – particularly as we struggle with how to move out of the Covid-19 pandemic restrictions, through technologically-disrupted markets and into whatever the “new normal” might be. So I thought I would revisit the Chartered Institute of Marketing’s (CIM) […]
What are soft skills? And why are they so important? (Video)
Posted on: June 18, 2020This 9 minute video explores: What are soft skills? And why are they so important? Video script Hi. I’m Kim Tasso. I am sure many of you are worried about the onward march of technology – things like artificial intelligence (AI) and machine learning and the impact these may have on your future. Will my […]
Change management: Your personal transition – Endings, neutral zone and new beginnings
Posted on: June 5, 2020
Following my short video on the emotions during major changes, many people said they are feeling disoriented and disconnected during lock down. It’s no surprise as the changes have been immense and the impact of isolation is underestimated. But I recall – from my work as a psychologist and coach – that some of the […]