This is an important book on building and managing complex B2B (business-to-business) relationships to support sales and selling. But rather than taking a broad view of the entire sales process, it concentrates on the systematic development of a complex web of stakeholder relationships across large and complex decision-making units. As Read More
This 185-page 2025 book “Stop letting everything affect you – how to break free from overthinking, emotional chaos and self-sabotage” by Daniel Chidiac will be helpful for those who find themselves ruminating, overthinking and that anxiety of constantly worrying about things. I read and assess many books – and provide Read More
At the recent PM Forum workshop on “Supporting change management”, three quarters of the delegates were from law firms and a quarter from property firms. (Perhaps as a result of PM Forum’s recent acquisition of the Profile Property Marketing Network). Two of those present had previously worked in accountancy firms Read More
I joined a new PM Forum - PM Forum workshop on “How to choose, set up and manage a CRM system” facilitated by (2) Simon McNidder | LinkedIn. Simon has spent many years working in accountancy firms (e.g. PWC) and law firms (e.g. Pinsent Masons – which won two awards Read More
As a long-standing member of the Institute of Directors I was surprised to learn that there is special interest groups for Marketing Communications | Institute of Directors. So I attended one of its webinars yesterday: “Are you really listening – Unlocking innovation and engagement in the workplace” which focused on Read More
