Law and accountancy firms were represented at the recent PM Forum workshop: “The Proactive Marketing and Business Development Executive”. Of course we need strategy, planning and expertise to help us be proactive. But a key theme emerging at the workshop was the need to be proactive in creating and cultivating relationships – both Read More
It was a small but beautifully-formed group which gathered at the City offices of Crowe UK accountants for the recent PM Forum - PM Forum workshop “Future Marketing and Business Development Manager”. It was wonderful to meet representatives from so many of my former clients including: Hempsons, Wrigleys, Buzzacott and Read More
Former solicitor, business development consultant and coach Claire Rason | LinkedIn of Client Talk | Coaching, Training & Client Listening | Coaching Leaders & Business Professionals led an interactive workshop for PM Forum - PM Forum on client listening and research. This summary – exploring sources of client insight in Read More
The 2026 Annual Strategy and Marketing Benchmark is always eagerly anticipated by the professional marketing community at Home - PM Forum. The 14th report was presented by Alastair Beddow | LinkedIn (MD of Home - Meridian West). Charlotte Green | LinkedIn (Head of Clients and Markets at Gowling WLG) chaired Read More
Client listening, research and insight are the lifeblood of professional services marketing. Because marketing is about anticipating and meeting client needs profitably. And client research is required for just about everything including: needs analysis, strategic planning, marketing planning, branding, key account management (KAM), targeting, service delivery, client experience management, pitching Read More
