Commercial knowledge

Psychology in marketing and selling: Seven insights from the PM Forum Conference 2015

My conference report for the 20th annual Professional Marketing Conference was published in the November 2015 edition of PM magazine http://www.pmforum.co.uk/magazine/index.aspx There was an amazing mix of speakers talking on the theme of “Tomorrow’s world”. Here are some of my personal reflections which didn’t make it into the official conference Read More

Kim Tasso2015-11-13T12:19:30+00:00November 3, 2015|Accountants, Kim's Blog, Lawyers, Marketing, Relationship Management, Strategy|

Client feedback – Legal and accounting client feedback from Aframe, Argus Media and Santander (October 2015)

One of my favourite elements at each annual Professional Marketing Conference http://www.pmforum.co.uk/events/conferences.aspx is the final session (which I call “the clients bite back”) where clients are invited to give their views on where their professional advisers are getting it right – and wrong. This year, the panel was led by Read More

Kim Tasso2015-11-13T12:25:25+00:00November 3, 2015|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Relationship Management, Statistics and trends|

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