Copywriting

From expert to rock star – Using Passle for content creation and distribution

Long ago, before the digital revolution, I wrote a book on media relations and how leading experts in professional services could build their media profile to become the “rock star” of a niche. Since then, the digitisation of communications and understanding of thought leadership have made this strategy commonplace – Read More

2016-10-19T10:59:09+01:00October 19, 2016|Accountants, Kim's Blog, Lawyers, Marketing, Property, Social Media, Web Sites|

Business development writing for lawyers – 13 top tips for writing for impact

Academic writing. Technical writing. Professional writing. Lawyers are generally good writers. But business development writing by lawyers? That’s a different can of worms. I recently ran some workshops on business development writing for lawyers – providing guidance and coaching on how to achieve impact and response. We considered a variety Read More

2016-07-11T15:38:31+01:00July 11, 2016|Kim's Blog, Lawyers, Management Skills, Social Media|

Content development – Get blood out of a stone

At a recent effective writing course I led for PM Forum http://www.pmforum.co.uk/training/ the issue causing most concern for delegates was getting content out of busy lawyers, accountants and surveyors. Content development was described as being like getting blood out of stone. So here are some ideas to help get that Read More

2016-03-20T16:14:50+00:00March 20, 2016|Kim's Blog, Marketing, Social Media|

Book Review – Persuasive writing (how to harness the power of words) by Peter Frederick

I review lots of books on persuasive writing (see the list below) to identify those that will prove useful to the lawyers, accountants, surveyors and marketers who attend my writing courses. As the importance of good quality content increases, there is continuing demand for those who can write persuasive copy Read More

2016-01-16T14:11:31+00:00January 16, 2016|Kim's Blog, Management Skills, Marketing, Selling|

Five favourite thoughts on fantastic writing – from a business development writing workshop (2015)

I thank my lucky stars for days like today. I spent the morning with bright marketers from the professions, honing our writing skills and sharing ideas. Whilst I can’t convey the fun and energy at the business development writing workshop, I can share some of our favourite thoughts. After considering Read More

2015-03-18T18:15:49+00:00March 18, 2015|Accountants, Kim's Blog, Lawyers, Marketing, Selling, Social Media, Web Sites|
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