Top persuasive writing tips – Audience, structure and content (Feb 2019)

Posted on: February 9, 2019 Top persuasive writing tips – Audience, structure and content (Feb 2019)

These top persuasive writing tips – Audience, structure and content. These were chosen by delegates of a Professional Marketing writing workshop in January. Audience Lawyers, accountants and surveyors focus on the technical content they want to share. Persuasive writing starts with a focus on the needs of the reader. Segmentation Use the marketing concept of segmentation […]

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Book review: Social media in business development and relationship management: A guide for lawyers (by Pippa Blakemore)

Posted on: December 13, 2018 Social Media in Business Development and Relationship Management: A Guide for Lawyers

Thanks to Pippa Blakemore for this great and comprehensive review of my recent book “Social media in business development and relationship management: A guide for lawyers”. Further details of the book are available here: https://www.globelawandbusiness.com/special-reports/social-media-in-business-development-and-relationship-management-a-guide-for-lawyers Social media in business development and relationship management: A guide for lawyers Social media can be both tantalising and terrifying. […]

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Help your lawyers understand and engage with social media effectively

Posted on: November 16, 2018

Gaining lawyer interest and engagement with the potential value of social media in both business development and relationship management is a regular theme in buy-in and marketing training workshops. So this new book is designed to help your lawyers understand and engage with social media effectively. There’s a challenging education element – helping lawyers to […]

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Legal marketing case study: Social media in business development and relationship management: A guide for lawyers by Kim Tasso (Book review)

Posted on: October 26, 2018 Social Media in Business Development and Relationship Management: A Guide for Lawyers

This week I was delighted that my sixth book “Social media in business development and relationship management: A guide for lawyers” was published by Globe Law and Business The introductory guide is designed for lawyers and law firms (whether providing consumer or commercial legal services) who are assessing whether social media has a role to […]

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Making an impact, influence and persuasion

Posted on: August 13, 2018

Stephanie Hughes led an interactive session on “Making an impact, influence and persuasion” for an early evening event for Professional Marketing Forum http://www.pmforum.co.uk/ in London recently. Stepanie has been a concert pianist and a radio and television presenter. She is an experienced consultant and coach. Bring energy into the room Starting with an interesting exercise […]

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