Copywriting

Book Review: “The small big – small changes that spark big influence” by Steve J Martin, Noah J Goldstein and Robert B Cialdini (persuasion science)

As a psychologist and a salesperson I was blown away when I first read Cialdini’s great book on the psychology of persuasion (was that really over 10 years ago?). There’s a summary of the six principles below. His work features in many of my influence, persuasive writing and buy-in training Read More

2022-06-21T10:45:21+01:00November 20, 2014|Kim's Blog, Management Skills, Marketing, Relationship Management|

Marketing Technology – To automate or not to automate legal pitch and tender documents? (Enable’s PitchPerfect system)

I have been helping law firms for almost two decades with their major informal pitches and formal tenders. I’m pleased to report that my success rate is almost 100%. I train both marketing/business development people and lawyers themselves in effective sales and pitch techniques. So I was interested to hear Read More

2014-07-07T10:50:33+01:00July 7, 2014|Kim's Blog, Lawyers, Selling|

Property marketing case study: Adam Tinworth on the challenges of on-line communities and content management

As part of my research into what’s happening (and, more importantly, what’s likely to be happening) in the fast moving world of property and real estate marketing, I spoke to Adam Tinworth, a former features editor at Estates Gazette and now a lecturer in digital journalism and a digital strategist Read More

8 copywriting tips – backed by science

I read this excellent blog on copywriting tips which was originally published in the Buffer Blog http://blog.bufferapp.com/data-backed-copywriting and to those who attend my copywriting classes I recommend that you read the entire blog. But here are the highlights: Create a curiosity gap – the headline needs to be tantalising enough to Read More

2014-02-14T09:41:52+00:00February 14, 2014|Kim's Blog, Marketing, Selling, Social Media, Web Sites|

BOOK REVIEW: Mastering story, community and influence: How to use social media to build your tribe By Jay Oatway

I’ve just written a review of this book for Professional Marketing magazine http://www.pmforum.co.uk/magazine/index.aspx which will be published shortly. Whilst I bristled a little at the unusual, sound bite and social media speak, I did quite enjoy it once I got going and found it to be the sort of sensible, grown Read More

2015-12-11T17:39:54+00:00July 25, 2012|Kim's Blog, Marketing, Relationship Management, Social Media|
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