At the recent digital workshop on “Managing & Marketing a Profitable Surveyors’ Practice” this was found to be the key issue in managing a surveying practice – resource management. Without more people in the practice the leaders were constantly fire-fighting and doing the client work so had little time to Read More
During the Covid-19 lockdown there was an explosion of video content from professional services firms. There was also an increase in content (some through webinars and a lot through video!) about producing and distributing video content. Over the last year, I too have been experimenting with video in my marketing Read More
It was great to meet with a variety of marketing and business development assistants at the recent half day Professional Marketing Forum digital workshop on “Professional and Practical Skills for Marketing and Business Development Assistants”. All delegates were from law firms rather than other types of professional service firms. 25% Read More
This short (12 minute) video runs through some key ideas on Influence – Cialdini’s six principles of the psychology of persuasion. (Video script) Hi. I’m Kim Tasso. Today we are going to look at the six principles of influence and persuasion – and how you might use them. They are Read More
This article summarises the key points from a recent presentation I prepared on Leadership: Dealing with resistance to change. Everyone made enormous changes during the Covid19 crisis – seemingly with little resistance. But as we emerge from the crisis and professional service firms attempt to maintain the fast pace of Read More
