Differentiation Archives - Page 3 of 11

Professional services marketing/BD case studies – Moore Kingston Smith, Mazars, Capsticks, Fladgate, Travers Smith, Mills & Reeve and brand awards
Gallery
Professional services marketing/BD case studies – Moore Kingston Smith, Mazars, Capsticks, Fladgate, Travers Smith, Mills & Reeve and brand awards

Accountants, Kim's Blog, Lawyers, Marketing, Property, Statistics and trends, Strategy

Professional services marketing/BD case studies – Moore Kingston Smith, Mazars, Capsticks, Fladgate, Travers Smith, Mills & Reeve and brand awards

To support my training courses and workshops, I keep an eye out for interesting marketing and business development case studies. Today I summarise professional services marketing/BD case studies - Moore Kingston Smith, Mazars, Fladgate, Travers Smith, Mills & Reeve. There are case studies of thought leadership, branding, pricing and strategy. Read More

Kim Tasso2023-08-31T09:43:32+01:00August 31, 2023|Accountants, Kim's Blog, Lawyers, Marketing, Property, Statistics and trends, Strategy|

Being more strategic – Case studies and insights (Ireland May 2023)
Gallery
Being more strategic – Case studies and insights (Ireland May 2023)

Accountants, Kim's Blog, Lawyers, Management Skills, Statistics and trends, Strategy, Web Sites

Being more strategic – Case studies and insights (Ireland May 2023)

I was delighted to return to Dublin to lead an in person training workshop for PM Forum Ireland on “Being more strategic” with delegates from law, accountancy and consultancy firms. We considered strategic thinking, business strategy and marketing and business development strategy. So there should be something for everyone – Read More

Kim Tasso2023-06-07T11:31:58+01:00June 7, 2023|Accountants, Kim's Blog, Lawyers, Management Skills, Statistics and trends, Strategy, Web Sites|

Pitching, differentiation and competitor analysis
Gallery
Pitching, differentiation and competitor analysis

Accountants, Kim's Blog, Lawyers, Marketing, Selling, Strategy

Pitching, differentiation and competitor analysis

In May we welcomed delegates from legal, accounting and consulting firms at manager and executive levels to a PM Forum workshop on pitching. Some delegates were highly experienced in pitching (and their roles focused on pitching and tenders), whereas others were at the start of their journey and/or had only Read More

Kim Tasso2023-06-01T11:28:30+01:00June 1, 2023|Accountants, Kim's Blog, Lawyers, Marketing, Selling, Strategy|

Pitch points from a pitching and tendering training workshop
Gallery
Pitch points from a pitching and tendering training workshop

Accountants, Kim's Blog, Lawyers, Marketing, Selling, Statistics and trends

Pitch points from a pitching and tendering training workshop

In early April I facilitated another of MBL’s training workshops on “Pitch Perfect - How to Prepare & Present Winning Pitches & Tenders” for legal and accounting firms. Whilst these sessions are typically attended by fee-earners hoping to improve their pitch confidence and success, on this occasion the delegates were Read More

Kim Tasso2023-04-11T13:40:42+01:00April 11, 2023|Accountants, Kim's Blog, Lawyers, Marketing, Selling, Statistics and trends|

Marketing in the Metaverse – An opportunity for professional services?
Gallery
Marketing in the Metaverse – An opportunity for professional services?

Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Property, Statistics and trends

Marketing in the Metaverse – An opportunity for professional services?

A fellow tutor at Cambridge Marketing College – Neil Wilkins – has completed significant research into marketing in the metaverse. He shared his views at a webinar earlier today. I’ve tried to summarise his key points here: Marketing in the Metaverse – An opportunity for professional services firms? Note: The Read More

Kim Tasso2023-03-17T17:36:28+00:00March 17, 2023|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Property, Statistics and trends|