Marketing needs to be more accountable – Malcolm McDonald

Posted on: December 31, 2010

During the inevitable end of year office tidy up I came across a briefing paper called “The State of Marketing” written by the wonderful Professor McDonald (I call him the “Patron Saint of Marketing Plans”) for the Cambridge Marketing College in 2009 and thought it was worth reviewing his thoughts a year down the line. […]

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13 ways to improve your chances of winning a tender

Posted on: January 6, 2010

I’ve written extensively on this topic in two of my books and cover it frequently at workshops, but thought I’d do a quick round up – in no particular order – on some of the top tips to get you off to a good start for the year… 1. To pitch or not to pitch? […]

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Lawyers adding real value to client relationships?

Posted on: July 16, 2009

An article in The Lawyer (6th July) described how Sainsbury’s asked its 11 panel law firms to each invite one of their other clients along to pitch their products, Dragon’s Den style, to Sainsbury’s. The winner, by the way, was Dentons with an Internet based parts company called e-spares. A fundamental element of any client […]

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Original branding by Matt Playford · A site by Fresh01