Differentiation

Profile Property Marketing – Nick Hughes talks about brands in real estate

Nick Hughes was my interview guest at the April Profile | Property Marketing Forum event. It was good to see so many property, legal, consultancy and design people from both Profile and Home - PM Forum attending. Thanks to the team at Trowers & Hamlin lawyers for their excellent hospitality Read More

2026-04-18T15:23:19+01:00April 18, 2026|Kim's Blog, Management Skills, Marketing, Property, Strategy|

System review – Referonix AI pitch automation system

Many firms are experimenting with and using AI to support efficient and effective development of bids, proposals and tenders. I last wrote about AI pitch automation at Arup and GHD in October 2025 Arup and GHD pitch automation and AI. And had considered how Bidwells used AI in producing case Read More

2026-04-17T10:21:26+01:00April 17, 2026|Accountants, Kim's Blog, Lawyers, Selling|

Strategic marketing case study – Brand at Mishcon de Reya lawyers

At the 30th Annual PM Forum Conference, Elliot Moss | LinkedIn shared law firm Mishcon de Reya’s growth story leveraging strategy, brand and advertising (see 30th PM Forum Conference – Beyond Boundaries). His humility was touching – considering he is widely considered the poster boy of professional services marketing. Our Read More

2025-11-13T10:37:07+00:00November 13, 2025|Kim's Blog, Lawyers, Marketing, Strategy|

30th PM Forum Conference – Beyond Boundaries and Breaking the Mould

This article "30th PM Forum Conference – Beyond Boundaries and Breaking the Mould" was published in the November/December edition of PM Magazine - PM Forum - Thanks to editor Matt Baldwin. To mark the 30th Annual PM Forum Conference we shifted venues to the bright, modern Minster Building in the Read More

2025-11-13T10:38:46+00:00November 10, 2025|Kim's Blog, Marketing, Statistics and trends, Strategy|
Go to Top