Digital PR

Book Review – The Thought Leadership Manual by Tim Prizeman

I read “Thought Leadership Manual – How to grab your clients’ attention with powerful ideas” a while ago but I’ve been so busy I didn’t get round to writing the review. And it’s an important book that many marketing, communications and business development folk will find useful. Tim starts with a Read More

2016-06-01T10:06:17+01:00June 1, 2016|Accountants, Kim's Blog, Lawyers, Marketing, Property|

Book review: Managing online reputation – How to protect your company on social media by Charlie Pownall

I’ve just reviewed this book on "Managing online reputation" for Professional Marketing magazine http://www.pmforum.co.uk/magazine/ It’s a timely book considering the increasing use of social media in professional service firms and the underlying fear that problems in this arena – whether of internal or external origin – could have a catastrophic Read More

2016-03-23T08:29:49+00:00March 23, 2016|Accountants, Kim's Blog, Lawyers, Marketing, Property, Social Media|

Book review: Understanding Digital Marketing – Marketing strategies for engaging the digital generation by Damian Ryan Third Edition (Kogan Page)

I’ve just submitted a review of this book to Professional Marketing magazine - http://www.pmforum.co.uk/magazine/ which will be published in early 2016. I reviewed the original version of "Understanding digital marketing" in June 2011 (see http://kimtasso.com/book-review-understanding-digital-marketing-marketing-strategies-for-engaging-the-digital-generation-damian-ryan-and-calvin-jones/). This third edition, written at the start of 2014 and published in 2015, is a 100 pages Read More

2015-11-13T11:53:05+00:00November 13, 2015|Kim's Blog, Marketing, Social Media, Web Sites|

Nine takeaways from the second annual Estates Gazette property marketing summit

On 25th June I went along to the fabulous conference venue at 30 Euston Square for the second annual Estates Gazette property marketing conference. It was an interesting line-up of speakers and panellists. Here are my top takeaways (some of which were tweeted under #EGSummit): 1. “Marketing used to be Read More

2015-07-07T19:35:45+01:00July 7, 2015|Kim's Blog, Marketing, Property, Social Media|

Legal Marketing Technology Case Studies – Highlights from Conscious Solutions “Marketing in a digital world”

At a recent course on “Marketing in a Digital World” (see the related blog), Conscious Solutions http://www.conscious.co.uk/site/home/ provided insights into a number of legal marketing technology case studies. Boys and Maughan http://www.boysandmaughan.co.uk/ Storytelling client case study on collaborative family law using video Integration with Child Support Agency calculator Process fact Read More

2014-12-02T16:58:52+00:00December 2, 2014|Kim's Blog, Lawyers, Marketing, Social Media, Web Sites|
Go to Top